THE CHALLENGE
SFS ExtraTime represents a structured innovation pathway in the Sport Industry, designed to connect universities, startups, clubs, investors and stakeholders.
The program integrates scouting, training, experimentation, visibility and market access, evolving as a permanent platform for startups, students and innovative teams.
LE CALL
ExtraTime Startup Challenge
An international competition dedicated to startups operating in football and the Sports Industry. Selected teams will have the opportunity to pitch their ideas, receive mentoring and visibility, and access networking opportunities with investors and clubs.

ExtraTime Gen Z Challenge
A call for applications open to university students and innovative teams to showcase creative ideas in the Sports Industry. Participants will gain access to training, mentoring, and networking opportunities with startups, clubs, and investors.
INNOVATION DAY
The Extra Time Innovation Day is also an exhibition area, a space where startups, partners and stakeholders can present solutions, prototypes and projects in a highly visible context.
For startups it means having a dedicated booth, engaging with clubs, companies, investors and partners, and building relationships in a real market environment.
INNOVATION TOUR
Each Innovation Tour stop lasts 90 minutes and is designed as an operational meeting to present the call dedicated to university teams. It includes presentations, testimonials from opinion leaders and startups, dialogue on innovation in sport and interactive sessions such as game simulation.
Become an ExtraTime Partner
Becoming an Extra Time partner means accessing a platform that combines startup scouting, dialogue with universities and innovators, public visibility and qualified presence at the Innovation Day.
Extra Time offers branding, networking, access to the innovation ecosystem and customized activations.
Ultime Notizie
-
From Hospitality to the stadium: how POPUP is revolutionizing the Phygital matchday experience
Agility, continuous development, and a clear technological vision enabled POPUP to make a strategic pivot, adapting its digital solutions from
-
Authentica: The Winner of SFS ExtraTime 2025
Ahead of SFS 26 and the new ExtraTime start-up competition, the spotlight turns back onto the finalists of the Social
-
Svexa: analysis, performance, and athletic growth
The Zone7 platform, developed by Svexa, enables the deep monitoring, understanding, and knowledge of the human body. Through the predictive



