THE CHALLENGE
SFS EXTRATIME 2025, organized in collaboration with AlmavivA, is the startup competition by SFS that rewards the most innovative solutions dedicated to the world of football and sports. The initiative is aimed at Italian and international startups and SMEs with projects capable of generating a tangible impact in four key areas: technologies and performance, fan engagement and new experiences, business models and sustainability, and media, content, and entertainment.
Projects will be evaluated by a panel of experts, and the six most deserving teams will have the opportunity to participate in the Demo Day, scheduled for November 18, 2025, at the Allianz Stadium in Turin, during the eighth edition of SFS.
You have time to apply until October 31, 2025. The first prize is €5,000 in cash.
Read the complete regulations with all the details, selection criteria and deadlines here.
SFS EXTRATIME INNOVATION TOUR
The SFS EXTRA TIME 2025 Innovation Tour, in collaboration with AlmavivA, will make stops in three Italian cities — Turin, Rome and Caserta — kicking off a journey dedicated to discovering and promoting the best innovative ideas and solutions in the world of sports and technology.
It’s a unique opportunity to meet startups, experts, and enthusiasts, share projects, and create new connections in search of ideas capable of revolutionizing the future of the Football Industry and beyond.
Below are the dates:
At each stop, startups, innovators, students, and young entrepreneurs will have the opportunity to learn how to present their projects and apply for SFS EXTRATIME.
All participants will also receive a free delegate pass for SFS25, taking place on November 18–19.
TOPICS
Artificial Intelligence and Big Data
WEB3 and Immersive Technologies
Smart Stadium and Fan Engagement
Wearable Devices and Hardware
Cross-cutting Focus on Sustainability, Inclusion, and Gender Equality